Ever get tired of all those commercials during that pivotal episode of Project Runway? Well, now you don’t even need to bother with them! Hulu has now launched its new commercial-free service.
Wednesday, Hulu CEO, Mike Hopkins, announced new tiers for new and current subscribers. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that,” Hopkins said. “Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”
Hulu’s new commercial-free service will cost $11.99 per month while only $7.99 for limited commercials. Current subscribers will keep their subscriptions as they are, but will have the option to switch to the commercial-free service for the increased cost.
One caveat of the new service is that it does not apply to the entire library. A small batch of select shows were not eligible due to streaming right issues, the company states. These shows will have a “short commercial before and after each episode”, according to the page. The list includes Grey’s Anatomy, Once Upon A Time, Marvel’s Agents of S.H.I.E.L.D., Scandal, New Girl, Grimm, and How To Get Away With Murder.
Competition has been fierce over the years between Netflix and Hulu. Netflix being the bigger subscribed service with an estimated 41 million paid subscribers, while Hulu has roughly 9 million. However, over the last year, Hulu has seen a 50% percent increase in subscribers.